ETUDE

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Etude was established in 1985 by Amorepacific, one of Korea's leading cosmetic companies. The brand name Etude is derived from the French word for 'study', referring to the brand's mission to help its customers explore the beauty world through innovative products that are easy to use. 

With its whimsical packaging, creative product concepts and dedication to creating formulas that are not only gentle on user's skin but effective in their processes, this brand has become a firm favourite for Korean skincare enthusiasts. With a large variety of products suitable for various skin types and the inclusion of vegan products and reusable packaging, this brand is on a mission to be kind to humans, animals and the planet. 

With top products such as the SoonJung range, famous for its mild gentle formulations aimed at sensitive and irritated skin, and the Moistfull Collagen range which hydrates and improves skin elasticity, you are sure to discover your new favourite products.