Ok, let's start at the beginning. The first step in our skincare routine that, let's be honest, we tend to rush, or even worse, skip altogether. If you think about everything your skin gets exposed to during the day, from makeup and sweat, to pollutants and chemicals in the air, it quickly becomes clear that a quick swipe with a face wipe or a splash of water in the shower just really isn't going to cut it.
It's really important that when you are removing your makeup that you take your time to cleanse your face thoroughly to ensure you see visible improvements to your complexion day after day. The opposite is also true: if your skin is not cleansed properly, all that dirt and pollution that has been sitting on your skin all day can accumulate on your skin's surface and contribute to breakouts, dehydration and aging of the skin.
Here are some of the benefits of a regular and consistent skin cleansing routine:
Maintaining clear skin: Your skin produces sebum to protect itself from damage, but if it remains on your skin for too long, or if the excess oils aren't removed, these oils can combine with other build ups on your skin and cause enlarged pores, blocked follicles, acne and skin blotching. By removing it regularly, you create a clear path for clear, glowing skin.
Boosting hydration: We are aiming to keep our skin at its optimum moisture level because this helps manage its natural pH levels, which is what causes redness and irritation. Dehydrated skin can appear rough, lacklustre and wrinkled, which is absolutely not what we want. We want to glow!
Maintaining a youthful appearance: As much as we hate to admit it, our skin is ageing every day. What does not help is pollutants and environmental toxins speeding up the process, so cleansing is a great way of removing these unwanted particles before they take effect. At the same time, it targets uneven pigmentation and dullness, double trouble for prematurely ageing our skin.
Increasing the effectiveness of our other products: Clearing out your pores will prepare your skin for absorbing the skincare you use in the next steps of your skincare routine. Your skin will be more responsive to exfoliators, masks, serums and moisturisers and make the time and money spent so much more worth it.
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